Written by Kris Drey, Fliqz Vice President of Product Marketing

Admit it, you thought Twitter was nothing but mindless drivel the first time you heard about it. Like me, you reluctantly signed up for an account, searched for your friends, followed them, and Tweeted about your weekend escapades, your deadly hangover, the killer PB&J you just ate…blah, blah, blah.

Then you heard about JetBlue, Zappos, and Woot! using it for business purposes, successfully. Define successfully, you thought to yourself. Well, if you exposed your brand to a new user, saved an upset customer from canceling, made a deal, sold a product, or simply sent someone from Twitter to your site then, you’ve succeeded at something. And you did it with little to no overhead and insane margins. Nice job.

Read more of Kris’ post here.